Client Relationship Management

• Manage the day-to-day client partner relationship through effective communication, problem solving and responding to requests in a timely manner

• Act as the primary point of contact between our client partners and our agency

• Build and maintain strong relationships with our client partners, becoming a trusted member of their extended team

• Provide regular communication, both in-person and online, to ensure that the client partners needs and objectives are being met, and that they are satisfied with our work and exceeding expectations

• Keep the client up-to-date with insightful industry and product knowledge

Project Management & Team Collaboration

• Manage a diverse range of projects, campaigns and on-going retainers, including responsibility for timelines, budgets, and deliverables, communicating and seeking approval of any changes to these

• Communicate and coordinate activities with the digital, marketing, social and PR teams, ensuring that everyone is working towards the same goals

• Keep internal project management systems up-to-date and ensure projects and tasks are delivered on time

• Take client briefs and help shape creative and thorough internal briefs or user stories for the agency’s teams

• Work collaboratively with the team to ensure all work is delivered with a creative approach and to the highest possible standard and to agreed KPIs

• Analyse campaign performance to optimise results

Strategy Guidance

• Work with our clients to understand their business goals and objectives, contributing to the development of strategies that align with those objectives

• Collaborate with the internal teams to develop effective marketing plans and roadmaps including conducting research and analysing data

• Gain a comprehensive understanding of the client’s market environment

Reporting

• Work with internal teams to ensure campaign performance reporting and presentation of results is delivered in a clear and concise manner

• Agree key performance indicators, develop reports, and provide insights and contribute to recommendations for future campaigns

• Organise and run meetings, setting agendas to ensure things run to plan

• Provide meeting summaries/notes to client partners following meetings so decisions and next actions are recorded

Financial Management

• Efficient approach meeting agreed budget targets and delivering growth and retained margins, which are agreed with the management teams

• Develop proposals and estimates to ensure we charge clients accurately, maintaining projections and updating finance systems as required

• Identify ways to grow client accounts through new business opportunities and market research

Other responsibilities

• Undertake continuing professional development and mandatory training, to ensure you keep your knowledge, expertise and experience up to date

• To present and promote a professional public image in representing the agency

• Oversee and mentor the work and performance of junior team member e.g. Account Executive

• To undertake any other duties that may reasonably be required, appropriate with the post

• You may be expected to participate in events and promotions where the team requires representation; sometimes helping out with the organisation of the events upfront. Some of these may be outside of your normal working hours

• Participation in the Agency Appraisal Scheme and undertaking any professional development as identified with your line manager

• To adhere to the company handbook and comply with relevant legislation

Experience & Knowledge

Essential

• Previous agency or marketing experience operating at a similar level, overseeing campaigns and projects

• A good understanding of brand, marketing and digital disciplines

• Good working knowledge of industry best-practice and emerging trends/technologies

Desirable

• Familiarity with MS Office and various business software e.g CRM systems

• Experience of using Website CMS systems i.e. WordPress, Epi Server, Kontent etc.

Skills & Abilities

• Personable and able to work effectively with a variety of different people at all levels

• Work well under pressure, being flexible where you need to, but always staying focussed and positive about the end goal

• Organised, with a strong attention to detail and time management skills

• Ability to review work with a critical eye and provide constructive feedback when required

• Effective communicator, both verbally and in writing

• Persuasive, able to sell work and ideas, and respond positively and timely to feedback

• Care about delivering great work, be willing to go above and beyond

• Able to juggle competing demands across multiple clients, remaining resilient and positive in difficult situations

• Good level of understanding of Google Analytics, Google Ads and Meta Suite

• Experience of using project management tools such as Monday.com ad MS DevOps