As a Digital PR Account Executive, you’ll play a key role in creating and pitching PR stories and reactive commentary designed to build brand awareness, authority and organic search visibility for clients.

Working within a PR team, you’ll collaborate closely with colleagues to secure high-quality online coverage, backlinks and brand mentions across relevant publications.

This is a hands-on role suited to someone who enjoys combining creative thinking with research, copywriting, media outreach and report creation.

Main Day-to-Day Responsibilities

• Support Senior Account Executives and Account Managers in delivering day-to-day client activity and updates

• Ideate PR stories based on outlined objectives

• Support with high quality research to inform strong strategies and ideas

• Write press releases, pitch emails, thought leadership articles, expert commentary and supporting content optimised for the media

• Build and maintain strong relationships with journalists across key verticals

• Produce considered, and up-to-date media lists and maintain these ongoing

• Pitch approved stories and reactive commentary to relevant journalists

• Secure high-quality coverage, backlinks and brand mentions from relevant media

• Find and log earned results using various PR tools and searching methods

• Contribute to client reports with clear summaries of results and insights

• Attend client calls and internal meetings, contributing progress updates or taking notes and reporting back, as required

• Provide regular updates on the status of your work to Account Manager

• Manage your time effectively to prioritise tasks and meet deadlines

• Complete required business admin without being prompted, for example daily timesheets

• Attend and engage with offered training to develop new skills and knowledge

• Share new learnings, new contacts or interesting industry blogs / articles / webinar links with the wider team

• Proactively seek out additional training in areas that feel unfamiliar but could be helpful to you day-to-day

Key Skills

• An understand of PR and how it differs from Marketing

• An understanding of Digital PR and its overarching role within SEO

• Awareness of backlink quality, domain authority and how coverage can impact search performance

• Awareness of brand metrics and quality indicators such as key message inclusion, positive article sentiment and relevancy of the news platform to the client

• Good written and verbal communication skills

• Ability to tailor pitches and content to different publications and journalist styles

• Good research skills to identify media opportunities, trends and data insights

• A creative mindset with an interest in media-friendly storytelling

• Ability to manage multiple deadlines in a fast-paced agency environment

• Comfortable using day to day PR tools such as media databases (or a keenness to learn)

• Good attention to detail

• A proactive, results-driven approach

• A team player