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Strategy · Manchester · Hybrid

AV Analyst and Buyer

Do the work you’re proud of, with support at every step.

Who are IDHL?

At IDHL, we’re more than a digital agency, we’re a strategic partner to ambitious brands, helping them accelerate growth in the digital economy.

Our expertise is delivered through three core divisions: Performance, Web & eCommerce, and Intelligence – all working closely together to create impact across channels.

We’re also home to Fostr, a Shopify Plus agency for luxury and lifestyle brands, and The MTM Agency, specialists in integrated marketing and audience engagement.

What connects it all is our focus on outcomes, not just outputs. We back each other, take pride in what we do, and make sure the way we work works for everyone.

Your role as AV Analyst & Buyer:

We’re looking for an AV Analyst & Buyer to join our growing team, focused on data-led TV and Advanced Video optimisation.

This role sits at the intersection of linear TV buying and performance analytics. With a strong emphasis on modelling website impact from TV activity, the role will support the planning, optimisation and buying of campaigns across Linear TV, Addressable TV, CTV and digital video platforms.

Unlike a traditional AV Account Manager position, this role is less client-facing and more centred on analytical rigour, performance optimisation and allocation discipline. The successful candidate will help ensure that TV and video investment is structured around measurable uplift, efficiency and incremental response.

You will work closely with the Media, Strategy and Performance teams to translate performance data into smarter programme selection, frequency concentration and buying decisions.

Key Responsibilities

  • Analyse TV and website performance data to establish baseline performance and identify incremental uplift.

  • Rank channels, programmes and dayparts by efficiency

  • Translate analytical findings into buying and allocation decisions across Linear TV and AV environments.

  • Support the implementation and optimisation of TV schedules, focusing on concentration within high-performing environments.

  • Manage campaign pacing, spot delivery and performance monitoring across linear and digital video platforms.

  • Assist in designing structured tests to quantify performance improvements.

  • Pro-actively build frameworks to ensure reporting is consistent, transparent and actionable.

  • Support activation across CTV, BVOD and YouTube where relevant, ensuring performance signals are captured and interpreted correctly.

  • Produce internal reporting focused on efficiency, mix optimisation and incremental performance rather than purely reach metrics.

Essential Skills and Experience

  • 1–3 years’ experience in TV, AV or performance media environments.

  • Strong analytical capability and confidence working with data sets (Excel or equivalent tools).

  • Understanding of linear TV buying principles (impacts, CPTs, reach & frequency, dayparts, programme selection).

  • Ability to interpret web analytics data (GA4 or similar) and link it to media activity.

  • Comfortable working in a performance-led environment where optimisation decisions are driven by measurable outcomes.

  • Highly organised and detail-oriented, with the ability to manage multiple workstreams.

  • Commercially aware, with a logical and structured approach to optimisation.

Desirable

  • Exposure to BARB, Adalyser, TechEdge or similar TV analysis tools.

  • Experience working with DSPs for video campaign execution.

  • Understanding of incrementality modelling or uplift analysis.

  • Experience supporting CTV or BVOD planning and buying.

  • Interest in the evolving relationship between traditional TV and performance marketing.

Who This Role Suits

This role suits a candidate who is analytically minded and interested in how TV and Advanced Video can be measured and optimised more like performance channels.

It is ideal for someone earlier in their career who wants to build deep expertise in data-led TV buying and structured optimisation. You may come from a TV buying, AV, or performance background, but you are particularly interested in the “why” behind results and how allocation decisions impact measurable outcomes.

If you enjoy working with data, improving efficiency, and bringing structure to media allocation, this role offers the opportunity to shape how AV is delivered in a performance-led environment.

Department
Strategy
Role
AV Account Manager
Locations
Manchester
Remote status
Hybrid
Yearly salary
£30,000
Picture of Megan Chitty
Contact Megan Chitty Interim Head of Talent – Central Ops - People

Perks of the job

  • Hybrid working

    Prefer WFH or in the office? Enjoy the best of both with our hybrid working policy.

  • Extra time off

    Buy up to an additional week of leave or trade leave for extra salary.

  • Flexi time

    Early bird or night owl? Adjust your hours to fit your lifestyle, whether that's starting earlier or finishing later.

  • Time4You days

    Take up to four half-days a year for your wellbeing, so you can focus on you.

  • Financial & mortgage support

    Our partnerships with Salary Finance and Charles Cameron provide you with financial support and mortgage advice.

  • Health & wellbeing

    Access a wealth of resources to help and support you depending on your situation, including counselling and legal support.

  • Discounts & savings

    An employee portal offering discounts and cashback for supermarkets, gym memberships, and more.

  • Customise bank holidays

    Swap religious-based bank holidays for those that matter to you.

Invested in your growth

Personal and professional development are core to life at IDHL. Harnessing potential, we’ll endeavour to support your career aspirations with our training programmes and personalised development plans.

Inclusivity matters to us

We want our workplace to reflect the diversity of the world we live in. At IDHL, we foster an inclusive environment where every team member feels heard, supported, and valued. We aim to attract, develop, and retain the very best people irrespective of background, beliefs, or personal characteristics.

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About IDHL

We're more than just a digital agency; we're our client's key partner in growth. Our superpower is helping ambitious brands accelerate their growth in the digital economy.

Founded in 2000
Co-workers About 500
Strategy · Manchester · Hybrid

AV Analyst and Buyer

Do the work you’re proud of, with support at every step.

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